This week the internet could not shut up about how “terrible” the marketing for Mighty No. 9 was, a little ironic don’t you think?
I mean the trailer was “so bad” that it only got 500K views in the first day…Here’s the trailer for those who haven’t seen:
So What Exactly Have People Said About It?
Publications from Polygon to GameSpot have suggested that the trailer gave too many things away about the game instead of treating the viewer as if they had a brain.
no offense but why do the explosions in Mighty No. 9 look like extremely cheap pizza pic.twitter.com/RkrRL19YJC
— Nick Robinson (@Babylonian) May 25, 2016
Some people criticized the fact that the graphics didn’t look up to par. Others said that it looks “too much like they’re trying to make money.” Yeah, no duh…
However, One Thing Sticks Out
If you read the articles, the reddit comments, the tweets, you will notice a very interesting trend here, and that is: People are angry about the events surrounding the trailer, and allowing those events to influence their judgement.
Most people who are complaining and crying about it (and inadvertently promoting it), do not have valid claims against the trailer itself other than personal preferences against the comedy. They are angry because the Kickstarter campaign raised $4 million dollars, and they expected something bigger and better than what they saw in the trailer.
It Looks Like a Kids Game…
And the trailer looks like a trailer designed for kids too, so what’s your point? Are you going to attack Dragon Tales because it “looks like a kids show,” and just so happens to BE a kids show?
I know it might be hard, but try to find one article or posting that has something positive to say about the trailer, and you should also notice another trend: They are talking about the trailer, retained their attention, didn’t seem as bad as everyone says it is.
The Hate is An Insider Thing
The fact is, all this hate stems mostly from people who are pissed off that $4 Million raised on Kickstarter didn’t give them the AAA game they were hoping for. Most people are angry because a trailer, probably designed for little kids, didn’t appeal to them.
The game was delayed multiple times, and somehow that pisses off gamers to no end! Let’s delay the game to make it better? Everyone gets angry about it. Let’s release the game now then, everyone will complain about the trailer…
The internet is always looking for an excuse to be mad about something. The delays have probably been boiling blood for a long time, and now that the trailer is finally out, people have something to attach all that frustration to.
The Trailer is Actually Well Made
Knowing absolutely nothing about the kickstarter, the game, or the creators, the trailer on its own is not that bad. It did a good job at illustrating the game for people who had no idea what it was. It did a great job at retaining attention. Right off the bat, hearing the voice acting and seeing the title, the game looked like a professionally done game.
Consider some truly indie low budget trailers, this trailer is well made, well produced, and professionally done!
It’s crazy addictive, like popping bubble wrap addictive…
Come on, that’s not a bad line! That’s like something some tech startup guy would say to promote his new app! And people would laugh and say that’s clever. But since everybody is so butt-hurt about the campaign, nothing is funny anymore…
I mean, some indie titles have such worthless trailers that, guess what? Nobody is even talking about them! Whoa imagine that? The market is self regulating…
But some people claimed that the Might No. 9 trailer is a perfect example of how “not” to promote your game? Really, so the whole internet talking about it is not a good thing? ..As they say, bad publicity is still publicity. Expect this game to sell whether you like it or not. Well doesn’t matter because you people backed this project anyways.
The problem here is that people had higher expectations, unrealistically high expectations and are projecting those crushed expectations to something tangible, i.e. the trailer.
Welcome to Kickstarter
This certainly hasn’t been the first time a crowdfunding campaign let people down. So why is everyone acting so surprised? I bet half the losers complaining about the trailer didn’t even contribute to the campaign, they are just riding the internet hate train because it’s “cool” to agree with everyone else.
I mean, that’s certainly why all these publications are doing it.
Generic greedy news publisher:
“Let’s write about how bad the Mighty No. 9 trailer is, I’m sure people will share it and make us millions of hits!”
The internet is such a gullible place…
Update: I know we’re taking a huge risk by presenting an unpopular opinion. The eminent hate is incoming, I can feel the tweets zapping me with every hateful word! I guess presenting an honest, well thought out opinion on the internet is a bad idea if that opinion goes against the hive mind?